The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook Groups is an excellent tool for making large numbers of people aware of your business, your products or services, and your message.
And when joining Facebook groups, read the admins rules before joining. They may allow promotions in their groups but only on certain days. For example, Twitter Tuesday where you share your Twitter profile link to build your followers list and increase Twitter engagement.
For dramatic increases in the visibility of your company, you might:
1. Search Groups for interests that you would expect your customers to have. For example, if you sell camping gear, search for groups using keywords like camping, hunting, or outdoors. You will find many groups that are relevant to your business.
Joining more than 50 groups may become a little overwhelming though. You can use something like Trello to help you organize them into categories and what days you can promote your social media platforms or business. I first learned how to do this from Kate Doster.
2. Post to those groups, and do it often. Posting more than once a day is helpful. More posts increase the likelihood that any individual member of the group will see your post.
Since you may be joining dozens of groups, unique posts for each group would be impractical. Create posts that can be used across the whole range of groups you have joined and if the Facebook group allows it. Some groups don’t like cross promotion and will feel like you’re spamming them.
3. Use images in your posts. Images get far more interest and response than simple text posts. You can gather images from websites that have free stock photos like Unsplash and edit them in something like Canva.
4. Include links to your website or a call to action (“Click for more information” for example) with images. Your first goal is to build exposure, and a large fan base is evidence of that growing exposure. You want the group’s members to go to your Facebook page, where they will find more information about you, your company and your products.
5. Create some content that can be emailed at regular intervals. Whether in posts to the group or on your Facebook page, you should have a call to action – Sign Up For My Newsletter, for example. When visitors sign up for that newsletter you grow your email list, which can become an entirely separate marketing tool.
6. Do not post only ads to the groups. Also create posts that actually provide value, whether entertainment or information, to the reader. You want to build a relationship with the reader that makes them more inclined to trust your business.
You want to show that you genuinely care and want to help others, that you are a real person. Building trust and networking will help grow your business faster because people will be sharing your content and referring others to you as the go to person in your niche.
7. Whether posting ads or informative or entertaining posts, address problems that your product or service will solve for them. It doesn’t have to be a blatant cry for their business. Just making people think about the problem and creating an awareness that you can help contributes to the relationship.
Most may not even know that there is a problem and a solution that they try for themselves. You as an entrepreneur are a problem solver and you have a service or product that can be the solution to their problems.
For example, how to organize all your tabs in your web browser. We all have a lot of tabs open to a bunch of different things that can be distracting and slow down our work.
A tool can help organize them into different groups for easy access and all in one place. Tools like Trello, Asana, or Workana are great organization tools and are free to use.
8. Use giveaways to encourage visits to your Facebook page. Everyone loves giveaways and it doesn’t have to be costly.
An informative report that addresses visitors’ interests or a product of yours can cost you nothing to put together and increase your Facebook fan’s interest in your business.
9. In all of your efforts, keep in mind that your success is dependent upon building a relationship with the individuals in the group and with the visitors to your Facebook page. Whether they are a few dozen or a few thousand, gear your campaigns to individuals, not groups.
10. Be Honest. Sure, that’s your intention, but don’t let promotional puffery slip over into false statements. Assume that the reader will at some point become aware that a claim or a promise was false. When they reach that awareness, all of your effort toward building a relationship is at risk. It is much better to promise less and deliver on every promise.
For an explosive growth in your Facebook Page’s fan base and a corresponding growth in sales, there is no more effective single tool than Facebook Groups. Make them a consistent element of your marketing plan.