One way to build your list and segment your audience is by offering freebies. Freebies are also called lead magnets.
A lead magnet is a solution that is free to the person who is going to use it, but it usually requires the receiver to provide their personal information such as an email address and a name. Having said that, sometimes it’s good to ask for more information to help you gather statistics.
For example, some lead magnets ask you how many employees you have or how much you earn every year. If the information is essential for you to know, ask it before giving the freebie, although you’ll get more responses if you keep the questions short and straightforward.
Here are eight ideas for freebies that will help you build your list fast.
- eBooks and Reports
This is likely the most common freebie you’ve seen. An eBook or report designed into a PDF download that the receiver can read and use on their computer or smartphone is easy to create and easy to promote.
Keep these freebies short by limiting them to one problem and one solution. For example, you might want to provide 10 Tips for Helping Your Puppy Adjust to Their New Home as an eBook if you’re a dog blogger who sells dog toys and equipment or dog food.
- An “Ultimate” Guide
Combine a comprehensive list of articles about one topic into a guide. You can even do this by offering the guide right on your blog in many separate blog posts that are interlinking, but then deliver it in content as a complete download to build your list. Many people will prefer reading the guide in PDF form over clicking through on your website or waiting for the series to be done.
- A Bonus Package
A fun way to segment your list is to offer a bonus package to your buyers. Sometimes this is called an unannounced bonus, but sometimes it’s known that the buyer will get the offer in an email series. Once the buyer accepts the bonus offer, they are immediately segmented deeper, which will make it easier to market to them.
- A Resource List
An excellent freebie to offer your audience is your resource list. This works if you’re teaching your customers to do what you do. For example, if you’re a business coach teaching your customers to become life coaches or yoga instructors, and you have a list of resources that they can use, turn it into a freebie by putting the links in a list, describing them, and then offering it for immediate download.
- Checklists and Cheat Sheets
This is another easy-to-add offering that you can put inside other content on your blog. So, for example, if you’re writing a blog post about cooking rice, you can include an in- content download that teaches your audience all about the various types of rice so that they can learn more about rice. And if you teach your audience how to use specific software, you could create a cheat sheet that leads them through set-up faster.
If your clients need a simple way to do something and you can create a template for it, that’s a great freebie that is super-useful to them. You can usually find a lot of PLR templates as well that are simple to add to any blog post or email.
A workbook is a great freebie. If you teach anything, you can create a workbook that helps your customers work through the process more easily. For example, if you are a life coach helping your clients build their branding, a branding workbook is perfect for getting them to sign up for your list.
- Case Studies
Everyone loves reading success stories. If you have a success story to share, including your own, turn it into a case study that showcases the problem and solution used.
You can add freebies within the content you publish on your blog, send them via email to subscribers, and offer them on a sales page too. The more targeted ways you offer your audience to download your offers, the bigger and more responsive your email list will become.