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When doing keyword research, you need information about each keyword or keyword phrase you want to use that will make it easier for you to determine whether the keyword is right for you or not. You need to know how many people are searching for the phrase or word, how...

A marketing funnel is just a way to make you think of your marketing in a visual way that helps you keep it organized in your mind. The funnel has the widest part at the top with the smallest part at the bottom, representing the stages of the buying journey from...

At the top of the marketing funnel – at the widest part of the funnel – are the tasks you need to do to increase brand awareness. Getting people to notice and know about your brand requires that you know what they’re looking for, where they’re looking for it, and of...

One way to build your list and segment your audience is by offering freebies. Freebies are also called lead magnets.  A lead magnet is a solution that is free to the person who is going to use it, but it usually requires the receiver to provide their personal...

Email lists outperform social media marketing. Because of that fact, it’s imperative that you use social media the right way. You want to use social media to bring traffic to your site so that you can grow your email list.  After all, social media is just another...

LinkedIn is an excellent platform to use to help you market your business and offers online. With over 310 million monthly active users (167 million in the USA) and growing by leaps and bounds – adding about two members every second, using LinkedIn makes sense to help...

Many small business owners are intimidated by LinkedIn. Most go through the trouble of creating a profile on LinkedIn, but that’s as far as they go. This opens doors for you to stand out on the platform because so many people give up. The fact is, using LinkedIn as a...