This post may contain affiliate links, which means I may receive a commission, at no extra cost to you, if you make a purchase through a link. Please see my full disclosure for further information.
In 2020 it’s well known that blogging is a very powerful way to build a business. You can use a blog as part of your content marketing strategy to promote your products and services; and what’s more, your blog can even become your entire business. The great thing about this is that starting a blog in 2020 is so easy that it’s a no-brainer for any business owner to do.
When blogging for business first came into vogue, it seemed any keyword-rich content would suffice. But today, with over 500 million blogs and over 1.7 billion websites in the world, there is a lot of competition. Search engines are refining their search criteria so that they can send their audience the right information to avoid sending people to substandard content that doesn’t meet the intent of the audience member’s search.
Because of this fact, if you want to meet your goals with blogging in 2020, you’ll need to get a lot more strategic about the content you publish in 2020 and beyond. Today, you’ll want to use a variety of types and forms of content in your blog, along with developing a content promotion plan. If you want to succeed with blogging, it’s important to understand how it all works.
Content Must Be Quality Content – You can’t just post content that is poorly written and factually incorrect or insufficient. It must be high-quality content that is developed just for your ideal audience, depending on where they are in their buying journey and what your goals and objectives are for them.
Keep Learning and Implementing SEO – Take a course or hire an expert in search engine optimization to tell you what you need to improve. There are both on-page and off-page SEO tactics that are very important to use with your content to ensure it gets eyes on it.
Your Blog Design Must Be Focused on Mobile First – The time for sites that only work on a personal computer are over. If your blog isn’t readable on a mobile device, it’s simply not going to take off and get popular today (unless your audience doesn’t use mobile, which is very unlikely since mobile outsells PCs now).
Post More Long-Form Content – Content that is longer than 3000 words gets a lot more traffic than shorter content. Your long-form content should be focused on evergreen topics, be in-depth and well-researched, and include examples, links, and more.
Use Amazing Imagery – People like looking at beautiful and interesting images. If you add interest to your blog posts with images that mean something, you’ll get a lot more traction. You can use graphs, charts, pictures, and graphics that enhance the information you’re providing to make it more interactive, interesting, and thus more sharable.
Include in Content Links to Gated Content – When you post long-form content, it gives you many opportunities to also embed links for gated content that gives even more information and moves them to your list.
Promoting Content Is Essential – If you don’t promote the content you create, it may not get the kind of views you need to profit. Use content snippets, automatic sharing with software like Hootsuite.com, and ask your audience to share too.
Add More Video Content – The other awesome part about content marketing and blogging today is that video is very popular. Adding video content to your blogs and even using mostly video in your blogging content is very acceptable, and people are more likely to share a video than solely text-based content.
Posting More Often Helps – This is a big sticking point for many bloggers. The truth is, you may make an impact by posting weekly, but it’s going to take a lot longer. You want to only post relevant, well-done content, but you do want to post more rather than less. Posting daily is really the key to success, but three times a week is better than once if that’s all you can come up with right now.
Using Ghostwriters and PLR Improves Quality and Frequency – It might be almost impossible to produce all the content you need if you’re just one person and still do all the other tasks required to host a successful and profitable blog. Therefore, consider hiring ghostwriters to handle the evergreen content and incorporating edited and updated PLR in your content needs too.
Adding Interactive Content Is Important – Using content that includes quizzes, surveys, infographics, and other interactive content that gets your audience’s attention is also a good way to get more eyes on your content and create more compelling content.
Never Stop Researching Your Industry, Market, and Niche – The research you do will pay off by giving you more knowledge about your ideal customer, your industry, and the best way to get the word out. Never stop researching, just like you should never stop marketing.
Blogging successfully in 2020 means that you understand your goals and objectives, who your audience is, what they want, and what their intent is at the point they find your content. It also means that you publish and promote high-quality content on a regular and continuous basis that is smart, well researched, and relevant to your audience