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If you run a website, then you know that trust is key. When people visit your site, they need to feel confident that it’s a safe place to do business or learn more about a topic. Unfortunately, not all websites are created equal in this regard. If your website doesn’t have a high trust factor, then you may be losing out on potential customers and business opportunities. Thankfully, there are ways to boost your website’s trust factor. In this blog post, we’ll explore some of them. So read on and learn how to make your website more trustworthy!
If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content for them. Yet still, they are buried deep down in the search results while other sites rank with the bare mention.
One of the main reasons is the trustworthiness of one website over the other and there’s a lot you can do to make sure you measure up. Show the search engines and just as importantly your readers that you have a website that can be trusted.
Here are 5 ways you can boost your website’s trust factor:
Install an SSL certificate.
You want your website to be accessed through the more secure HTTPS protocol. Speak to your host about getting this installed and what steps you need to take to make sure your entire site is converted over. Most hosts have a fee for the certificate, though some of them will offer it as part of their standard package.
This will also help Google know that your website is safe to browse. If you don’t have an SSL certificate, your website can get blocked and you’ll lose traffic to your website. I’ve seen this happen myself, I want to check out a blogger’s website but can’t access it because it doesn’t have an SSL certificate making Google think it’s not a safe website.
Mobile speed and mobile SEO
Improve your website’s load time and make sure it is mobile accessible and responsive. These technical details are becoming more and more important when it comes to ranking well. If you don’t get this right, you’re almost dead in the water.
If you are using WordPress to run your site, choosing the right theme will go a long way toward helping you accomplish this. You can also you WordPress plugins like Smush to resize image files to help speed up your website too. Large and detailed images can slow down your website if they are not compressed and optimized for your website.
Legal Pages
A little disclaimer note here, I am not a professional on the legal side of the business but I have learned that you do need to have legal pages on your website. You can learn more about my disclosure and disclaimer policies here.
Add privacy policies, terms of service, and FAQ pages to your website. Not only will the addition of these pages (and making sure you link to them from each page on your site), signal credibility to the search engines, but it will also show your visitors and potential customers that you are serious about what you’re doing.
Lucrezia Iapichino of Blogging for New Bloggers has an affordable legal policies bundle pack that has everything you need for your blog and website.
Social Media Profiles
Social signals are another important part of trustworthiness. We are social creatures who look to others for cues on who we can trust and who we should avoid.
Set up social media profiles to go along with your site. Build your audience there and share your best pieces of content regularly. As others like, comment, and share, your credibility will start to go up.
Organic Website Traffic
Last but not least, work on credible content and only try to get links to your site from credible sources. It may be tempting to go on sites like Fiverr to buy traffic and links, but it will likely do little good and hurt you in the long run. Instead, build that reach and those links organically and over time.
Conclusion
By following the tips we’ve outlined in this blog post, you can start to increase your website’s trust factor and improve your chances of making a sale or gaining a new customer.
Remember to focus on creating quality content, building strong relationships with your audience, and using HTTPS encryption. These are all important steps in boosting your website’s trustworthiness.
Have you tried any of these tactics to boost your website’s trust? What other methods have worked well for you? Let us know in the comments below.
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