Building High-Quality Links Like a Pro

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You’ve created content that people are looking for, which solves your audience’s pain points, and which the search engines understand. However, this alone doesn’t mean your content will rank. 

To outrank other sites offering the same qualities, you must establish authority. You can achieve this by using links from authoritative sites, creating your brand, and nurturing an audience to help amplify your content.

According to Google, building high-quality links and high-quality content are two of the most important ranking factors for SEO.

Building high-quality links are the foundation of most SEO strategies. You probably know that link building is crucial, but are you unsure of how to do so in a way that will generate results?

Link building isn’t easy, but there are many white-hat SEO techniques that can help you get started, without considerable expenses or effort.

Give Testimonials

Giving testimonials is a good opportunity for link building. Many companies offer you the opportunity to say something about your experience with their products or services.

For them, this is a fantastic way to build customer trust, which in turn is a great opportunity for you to get backlinks and generate traffic from those sites.

The company will get another testimonial to add to their website, and you’ll get a new backlink. This is a win-win scenario for both of you.

But only do this if you actually tried the product or service.

Ask for Backlinks

This is a great way to start, especially if you’re a beginner in link building.

Think about people that you know who have a good blog or site. This could be your friends, colleagues, clients, or partners. Reach out to them and ask for a backlink. Be sure to ask for in-content links rather than links in the footer or sidebar.

For example, if there’s a blog post by a blogger you follow and the link is broken or outdated in their blog post you can let them know of your blog post that is updated and valuable so that they can change the link to yours.

Also, make sure the backlinks come from sites relevant to your niche. Otherwise, they won’t be meaningful and they may even be harmful.

And that their Domain Authority rank is higher than yours. This video by Darrel Wilson (all his content is great) has more awesome tips in this area.

Broken Link Building 

Broken link building entails:

  • Finding relevant broken links on a website 
  • Creating content similar to the broken resource 
  • Asking anyone who linked to the dead resource to link to your working resource 

To see everyone who has linked to the dead page, paste the URL of the dead resource into Ahref’s Site Explorer

The best way to find relevant broken link-building opportunities is to look for broken resources on your competitor’s websites. To do this, you can use “Best By Links” in Ahref’s Site Explorer.

The report will show the number of referring domains pointing to each dead page, so you can easily find a goldmine of opportunities. 

Here is a great example in the travel niche:

broken link opportunity

Now, this is crazy; that dead page has 932 referring domains! This is a lucrative opportunity for someone in the travel niche.

Guest Blogging

Guest blogging is one of the oldest link-building techniques.

It’s easy to build links with guest blogging. All you have to do is write an article for another site in your niche.  And once they publish it, you can link yourself to that article. It’s that easy!

To find good guest blogger prospects, find sites actively appealing for guest bloggers using Google search operators. 

Here’s a search query that can help you uncover the “write for us” pages:

topic + intitle:”write for us”

However, everyone is doing this. And those prospects get loads of guest post pitches daily.

But here’s the twist:

Don’t look at websites advertising that they accept guest posts. Instead, look for relevant websites, then pitch them. Many sites are open to accepting guest posts even though they don’t explicitly state it.

Because why would a site turn down well-written, free content that will drive traffic to their site? They won’t!

To find relevant sites, use Ahref’s Content Explorer. This will help you find many sites to guest post for potentially. All you have to do is reach out to them, pitch your topic, get your guest post published, and get your link to that article.

The part that is against Google’s terms on guest posting is that you can’t buy guest posts.

Content Repurposing and Syndication

Not all link-building techniques are outreach-based. It’s also possible to build links by submitting your content to places such as video-sharing sites, infographic directories, and so forth.

However, to do this your content must be in an appropriate format. This is where content repurposing comes in handy.

For instance, if you have created a fantastic interactive infographic and you wish it had a larger audience, you can repurpose it into different formats, such as video. Then you can submit the video to video-sharing sites.

This will result in additional links. While these aren’t the most powerful links ever, such links are still important, because they expose your content to a wider audience. And you could have many people linking your content, which leads to more links.


Link building isn’t hard but it does take time. The five techniques above work for all sites; you just need to implement them. Test and see which technique works best for your site. Then, scale your efforts to build more links with less effort.

Debbie Gartner of the Flooring Girl has an ebook called Easy Backlinks that helps make it easier to understand how to build backlinks for SEO. I highly recommend this book if you want to add building high-quality links to your SEO strategy.

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