How the Marketing Funnel Works

A marketing funnel is just a way to make you think of your marketing in a visual way that helps you keep it organized in your mind. The funnel has the widest part at the top with the smallest part at the bottom, representing the stages of the buying journey from...

8 Ways to Increase Brand Awareness

At the top of the marketing funnel – at the widest part of the funnel – are the tasks you need to do to increase brand awareness. Getting people to notice and know about your brand requires that you know what they’re looking for, where they’re looking for it, and of...

8 Freebie Ideas to Build Your List Fast

One way to build your list and segment your audience is by offering freebies. Freebies are also called lead magnets.  A lead magnet is a solution that is free to the person who is going to use it, but it usually requires the receiver to provide their personal...

Grow Your List with LinkedIn

Email lists outperform social media marketing. Because of that fact, it’s imperative that you use social media the right way. You want to use social media to bring traffic to your site so that you can grow your email list.  After all, social media is just another...