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Content marketing is a long-term marketing strategy that uses content to disseminate information to your audience, prospects, and customers. Some people claim that content marketing doesn’t work, but that’s because they’re doing it wrong. If you want to avoid problems, make sure you use the right tactics in the right way.
You’re Being Too Cheap
Content marketing is not free. That is a big misnomer. Even if you create all your content yourself, it’s not free. You will spend valuable time on creating the content, so you want to make sure you do it right.
If you want to get someone else to write your content and you plan to hire someone who is really capable, you’re going to have to pay them upward of $25 to $500 per 500-word article at a minimum to have any hope of getting something you can work with.
You’re Not Promoting Your Content
When you publish any content, promote it as if it’s the best product or service you’ve ever launched. Cross-promote it to your email list members, to your social media platforms, and even in person whenever you can.
For example, instead of just posting the blog to your website and being done with it, create specialized graphics for each social platform you use and push it out to those accounts – paying for promotion when necessary.
Your Content Doesn’t Provide Value to Your Audience
If you’ve not bothered to research what type of content your audience needs and you don’t know anything about your audience’s buying cycle, or you don’t know what your point is for creating and publishing a piece of content, you cannot be sure it will provide any value.
For example, if your audience consists of cat lovers and you sell cat training and toys, you don’t want to get mixed up and send out content about dogs. Keep your content consistently targeted.
You Aren’t Doing Regular Niche Research
Even if you think you know a lot about the niche (and even if you have a doctorate in the niche), you need to keep studying the niche every single day. What killer technologies are being developed right now that might change things for your audience? What problems does your audience have today that is different from ten years ago? What do the next ten years look like?
You’re Not Using PLR At All, or Not Correctly
Private label content is an important addition to your content creation system. The main reason is that it’s near impossible, and very expensive, for a sole proprietor to publish enough content on their own. You’re going to need help. PLR is content that you can use as your own.
When you buy PLR, know how you’re going to use it before you buy it. Make sure you look at it and edit it to make it sound like you. Add your own case studies, stats, and images to make it look unique.
Writing is not something I enjoyed and takes up a lot of my time. I use PLR from All Private Label Content to help create blog posts for my website and they have an affordable monthly membership.
Not all the content I publish on my website and social media platforms is PLR though, you need to create original content for your business too.
You’re Trying to Compete with a Big Competitor
When you choose keywords for your content on each page of your site and blog, don’t even bother competing with the biggest competitors – especially with paid ads. Use less popular keywords that have less competition but still many searches.
Instead, follow your competitor, join their list, and learn how they do things and where they get the most response from their customers. You can learn a lot from them, but don’t try to go directly against them.
Miles Beckler shows how you can do this with his videos on Youtube. His content is binge-worthy where he shows you how to use SEO and grow organically without the use of paid ads and finding keywords that the biggest competitors are not using.
You Aren’t Giving It Enough Time
Content marketing is not an “overnight sensation” type of marketing. It takes time to build an audience and to grow a community of people who are interested in what you have to say.
When you set up your content marketing plan, try to plan it out for the entire year and commit to doing it for at least a year. For most people, it takes one to three years of consistently publishing the right type of content for the snowball effect to take place. Don’t give up before that.
I almost gave up a few times because it’s difficult to stay consistent when you’re trying to do everything yourself and you’re making little money with an online business. But I’m still going, I’m already a little over two years in my business 🙂
You Need to Educate Yourself Better about SEO
Search engine optimization is a lot more involved than just sticking a keyword in the title, in headers, and in various paragraphs. The more you can learn about it, the better. You can also use technology to help you, such as by incorporating a plugin like Yoast! SEO to help guild you.
You’re Spreading Yourself Too Thin
You can’t always do everything with everyone. Instead, focus on building up one part of your content marketing at a time. Get content on your website, get content into your autoresponder, and work with influencers on a campaign. But do it serially instead of all at once until you have established the systems you need.
If you try to be everywhere at once, you’ll burn yourself out. The three areas you can focus on is your website, email list, and one social media platform.
When you find a tactic you want to try, don’t just do it halfway. Instead, learn about how those who have succeeded have done it and copy them. You don’t need to reinvent the wheel. Also allow some time for the tactic to work or not work, like say a few weeks or a few months. There is tons of information out there about what works, why it works, how it works, and when to do it.