In the online world, things are constantly changing and evolving, like the algorithms on a search engine, or the layout of a social media platform. Change is constant and difficult to keep up with. But if you want to build a successful business, you must embrace change.
It’s not easy but you can prepare yourself to learn and adapt to the ever-changing trends, technology, and customer expectations when it comes to running a business online.
To manage constant change, it helps to focus on what’s important and what’s related to your interests. For example, in social media marketing, instead of trying to learn everything about it which can lead to overwhelm and burnout, you can focus on learning and keeping up to date on one social media platform.
Change can also be expensive when it comes to technology because technology ages fast. There are always updates to mitigate hacking or improve user experience but the current cellphone or computer we use may not support the software we need to create our content.
I find myself spending over $500 every few months on tech and tools to help run my online business. Some tools that I used to use for free, I now pay a monthly subscription to have more access to, like Trello. With Trello’s free version you are given a few free boards to organize your work, but I needed more boards to organize both me and my client’s work so I upgraded to their paid version.
And there were some tools I didn’t even have the chance to use in my business. You may have heard of Boardbooster or used it yourself, I think it was a scheduling tool for Pinterest but was discontinued when Pinterest partnered with Tailwind which is also a scheduling tool.
Another area of change you will need to manage within your business is your customers, it helps to deal directly with your customers, converse with them, build engagement and trust, learn what they really want, or need help with. This can also help you see if there is anything missing in the automated parts of your business or your sales funnel. Or you may want to help a new and different audience than the ones you first wanted to attract and help with.
Here are some tips you can try to embrace change and manage it effectively.
1. Take Small Action Steps
Make a plan and take small action steps to what you are trying to learn or change. You can’t make a full-blown or drastic change overnight, it takes time. It’s like that saying “Rome wasn’t built in a day”. Do one thing at a time so you won’t overwhelm yourself and then move onto the next step.
It might be easier to work backward, for example, writing out your goal in detail and then breaking it down into small action steps with milestones to celebrate. Work on those steps until you get over the very first one. When you complete that milestone, you can move to the next one and take a break when you need to. Taking small action steps makes change easier to embrace.
2. Sometimes you may have to take a step back in order to move forward
To move forward, you must take a few steps back, and maybe a few more to see the bigger picture. For example, you come to an obstacle where you feel stuck and can’t find a way to get through it. You find that the method that was used for this situation doesn’t work anymore so you take a few steps back and think of a way to overcome this challenge. You look for different methods to try or ask for help. With some problem solving you find that there is more than one new method to try and are able to solve the problem and overcome the obstacle ahead of you.
But if you didn’t embrace change in situations like this, you would still be in that situation stuck in one spot.
Success isn’t linear either. There will always be challenges where we move back or slowed down and have problem-solve our way to success. To embrace change, you need to know that this is part of the process.
3. It’s okay to fail
It’s okay to fail when we try something new. We may end up wasting a large sum of money, time, and energy but that shouldn’t stop us from reaching our goal. Take a break, create a new strategy, and try again.
When you try again, take small action steps. Small and consistent action steps in succession lessens risk and wasted resources. You can try something that isn’t too expensive, you don’t have to take a $1200 course for a trending marketing strategy that might not even work. With some research, you can find a course or resource that is less expensive and has more information and engagement than the popular one.
You also need to learn from your failures to avoid repeating the same mistakes down the road. I failed in several areas of my business and it was a letdown but I didn’t let it stop me from moving toward my goals.
4. Have the Conversation about Change Early in Projects
In project management, change management involves using the right processes and tools in the projects you are working on. One process or one tool will not work for different projects, each one may need a different or new process or tool to help complete the project.
You may even find a tool that is less costly or discover and refine a process that takes less time and energy to implement in your business. For example, instead of getting everyone on a conference call for a meeting, you can use a tool like Zoom where you can converse on camera or microphone.
Personally, I like using Zoom because I save a lot of money on long-distance phone calls and I can share my screen where I show what I’m working on or when teaching others how to use a certain tool.
Having a growth mindset
To speed up your business growth, you need to have a growth mindset. A growth mindset is where you take on challenges, not avoid them. It’s where you are trying new things, learning new things, listening to feedback even if it’s negative, and not taking it personally. Instead of looking at negative feedback with negativity, you can look at it as constructive criticism.
Another part of the growth mindset is giving your younger coworkers or collaborating with a chance at leadership instead of disregarding them because of their age. To speed up your company’s success, make sure you have the change management conversation at the implementation phase of any project. This will enable your staff to embrace any changes that may occur in the company.
There are moments when I receive negative feedback that is sometimes annoying or hurtful, but then I look at it as constructive feedback and try the other person’s method or advice on how to complete a task. And there were moments when I felt I already knew something but remembered to be humble and see from the other person’s perspective.
Moving from a fixed mindset to a growth mindset is not easy and it takes time. And it is needed to succeed in your goals and business.