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Are you an entrepreneur who’s looking to grow your business by outsourcing parts of it? Or a work-at-home professional searching for new in-demand skills for virtual assistants to make yourself more employable? If so, the role of virtual assistant (VA) might be right up your alley. 

VAs are becoming increasingly in demand across all sectors because they have both technical and soft skills that can streamline workflow and help businesses thrive. But the question remains – what are some of the most important skills required for a successful virtual assistant today? In this blog post, we’ll explore some of the most in-demand skills for virtual assistants.

What is an in-demand skill?

An in-demand skill is a tool or ability that employers are actively seeking out. This could be anything from technical know-how to an ability to effectively manage projects and communicate with clients. In order to stay competitive, it’s important that virtual assistants have the right skill set for the jobs they’re applying for.

What are soft skills?

Soft skills are the personality traits and interpersonal abilities required for successful communication, collaboration, problem-solving, decision-making and time management. Soft skills are what set VAs apart from other candidates – so it’s important to make sure you have them covered if you’re looking to land a gig. Some key soft skills for virtual assistants include:

• Excellent communication: effective communication skills are essential for virtual assistants. They’ll need to be able to communicate effectively with clients and colleagues in order to deliver on tasks and projects successfully.

• Organization: having an organized approach to work is also very important. Virtual assistants must be able to prioritize tasks, meet deadlines, and manage their time efficiently.

• Adaptability: being able to adjust and adapt quickly is a skill that VAs must possess in order to succeed. They should be comfortable working with different technologies and tools, as well as be able to manage shifts in demands from clients or businesses.

• Leadership: virtual assistants need to have the ability to take charge and lead projects, if necessary. Being able to step up and manage a team is an important skill for virtual assistants in order to ensure tasks are successful.

What are technical skills?

Technical skills refer to the specific tools and technologies that VAs need to know in order to be successful at their jobs. This can range from knowledge of design and coding to the ability to use project management tools. Some key technical skills for virtual assistants include:

• Design programs: having experience with popular design programs like Photoshop, Canva, or Adobe Creative Suite can be a huge plus when it comes to landing a job as a VA.

• Coding languages: having the ability to work with HTML, CSS, JavaScript and other coding languages is also in demand for virtual assistants. Being able to make quick updates or changes to a website can be invaluable for many businesses.

• Project management software: VAs should have a working knowledge of popular project management tools like Asana or Trello. This will enable them to keep track of tasks and progress with ease.

• Digital marketing: having the ability to manage digital campaigns, such as creating content for social media or optimizing websites for search engine optimization (SEO) can also be a great asset when working as a VA.

In-demand skills for virtual assistants:

All in all, having both soft and technical skills is key for a successful virtual assistant. It’s important to make sure you have the right skills for the job and keep up with the latest tools and trends in order to stay competitive. Here are the top in-demand skills for virtual assistants in 2023:

1. Technical Proficiency: The ability to use a wide range of software, web applications, and coding languages is an essential skill for virtual assistants in 2023. Most businesses have their own websites and will need technical support to keep them running efficiently.

2. Organization: Virtual assistants need to be able to stay organized and prioritize tasks effectively in order to be successful.

3. Communication: Being able to communicate effectively with clients and colleagues is essential for any job. The VA and client need to be specific about what tasks need to be done and when they should be completed.

4. Digital marketing: The ability to manage digital marketing campaigns, such as content creation, SEO optimization, or advertising campaigns on various platforms, will be in high demand in 2023.

5. Automation: Virtual assistants should have the capability to automate certain tasks, such as scheduling emails or data entry, in order to save time and resources.

6. Leadership: VAs should be able to take charge and lead projects when necessary. This could involve managing a team or delegating tasks effectively.

7. Problem-solving: Having the ability to think quickly and come up with solutions to problems is also important for VAs.

8. Adaptability: Technology and trends are constantly changing, so virtual assistants need to be able to adjust quickly in order to stay competitive.

9. Content creation: Being able to create compelling content for blogs or social media is becoming more important for virtual assistants in 2023. Constantly creating content on your own can lead to burnout, so VAs need to be efficient at finding resources or utilizing content creation services.

10. Video editing: Video content is more popular than ever, so having the ability to edit and create videos can be a great asset for VAs. 

11. Graphic design: Knowledge of popular design programs like Adobe Creative Suite can be a huge plus for virtual assistants. Canva or other online graphic design tools can also be used to create eye-catching visuals.

12. Social media management: Business owners want to grow more than one social media platform to grow their online presence faster but it’s difficult to do that without help. Being able to handle more than one platform at once and create content for each platform is an invaluable skill for virtual assistants. You may also need to monitor the comments and messages on each platform and respond accordingly.

13. Copywriting: Being able to write effective copy is also important for VAs, as it can be used in many areas such as website content, social media posts, or email campaigns.

14. Data analysis: Analyzing data and using it to make decisions has become a valuable skill for virtual assistants in 2023. Knowing how to read and interpret data can help VAs better understand the results of their work and create better marketing strategies.

15. Project management: Virtual assistants need to be able to manage multiple projects or tasks at once, as well as keep track of deadlines and budgets.

16. Email marketing: Email marketing is an important part of any business’s marketing plan. VAs should be familiar with email automation tools and have the ability to craft effective emails that generate leads or conversions.

17. Customer service: Being able to provide excellent customer service is also essential. VAs need to be able to respond quickly and appropriately to customer inquiries and complaints.

With these in-demand skills, virtual assistants will have no trouble finding work in 2023. As businesses continue to embrace remote working, the demand for skilled virtual assistants is only going to increase. It’s important to stay up-to-date with the latest tools and trends in order to remain competitive.


As technology continues to evolve, virtual assistants must adapt their skillset in order to remain relevant. The most in-demand skills that VAs should have in 2023 include automation, leadership, problem-solving, digital marketing, content creation, video editing, graphic design, social media management, copywriting, data analysis project management and customer service. With these skills, VAs will have no trouble staying competitive and finding work in the ever-growing remote working industry. Good luck!

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