As online competition continues to skyrocket and new websites are being launched left, right and center, you may need to rethink your content marketing strategy.
The digital space is evolving constantly, so it’s important to position your website to get the maximum benefit from these changes.
Today, it’s not enough to publish content unless that content solves customers’ problems consistently. Also, the days when you could rank a website in a week by keyword stuffing and using spamming backlink practices are long gone. Search engines have become smart and the nature of search engine queries has changed.
Search engine optimization involves creating a good website that sets you apart from the pack and makes it easier for potential customers to find your content; this then drives organic traffic to your site.
Thus, it’s crucial to know the SEO trends on the horizon so you can update your content and make sure more customers and prospects find you in the search engine results.
Here are four SEO trends for 2020.
- Voice Search
As more people switch from desktop to mobile, and with the increased use of mobile devices, more people are turning to voice search.
Consumers prefer to use voice search because it’s quicker and easier, especially when multitasking. So, understanding how to optimize your website for voice search will enable you to generate more organic traffic. To integrate voice search to your website, you need to implement conversational searches into your search engine optimization strategy.
With more people using voice search, there’s less typing being done. Hence, there’s less abbreviation in searches and more normal conversation. Voice searching entails asking questions as opposed to typing one or two keywords.
As we move into 2020, consider conversational, natural language and local searches to make sure your website is mobile-friendly.
- User Experience
Search engine algorithms have become more sophisticated to offer more value and relevant results, and exclude poor content resulting from old discredited SEO practices.
For SEO rankings, Google now counts user experience and user engagement. This is because the user experience is a true indicator of the quality of content.
Thus, a high bounce rate shows Google that the result wasn’t useful or it’s not what the user was searching for. If this happens continually, then Google will rank the website lower.
There are other user experiences, such as stay time, average session duration, and page views, which can indicate low quality. All these factors paint a picture of the quality of your website.
Since search engines are more focused on offering better and more relevant results to their users, user experience needs to be your focus also.
- Quality Content
Quality content improves the user experience. Therefore, search engines are looking for quality content to serve up in response to search queries.
So (if you’re not doing this already), in 2020, focus on quality over quantity. Google’s algorithms are evolving and becoming better in discerning expertise and trustworthiness on a given topic. Hence, good keywords attached to poor quality content will no longer rank.
Online ads help drive business, but they will get more expensive in the coming years. And unfortunately, there’s no guarantee that customers will respond to your ads. 91% of total ad spend is viewed for less than a second. In 2017, this led to a $38 billion waste in digital ad spend. For more information on this you can check this article.
Creating quality content is therefore crucial in SEO. Your focus when creating content should be to churn out content that’s helpful, timely, and actionable by immediately answering the questions your customers may have.
Thus, the only type of content that will grow a website’s popularity in 2020 and beyond is informative, casual, and high-quality content. Online customers are smart and they can easily detect and ignore content that’s too salesy.
Make sure your SEO strategy in 2020 is to create educational content that delivers value to your audience.
- Mobile First and Rich Snippets
Snippets are small excerpts of the website content. And rich snippets are not only relevant for voice assistants, but they are also valuable to mobile devices users. With a few clicks, they can display valuable information even on smaller screen devices.
Rich snippets are a valuable part of mobile optimization, which is important for search engine optimization. They offer important information, and make your listing stand out and attract more clicks.
In 2018, optimizing for a mobile device became a survival measure to be visible on the web. And today, Google only assesses websites if they’re on a mobile device. In other words, if you haven’t optimized your website for mobile devices, you have a lot of catching up to do.
SEO is constantly changing. So, if you want to stay on top of your search rankings and drive more traffic to your website, make sure you know the emerging SEO trends.
Want to learn more about SEO?
The Content Factory has a lot of great info on SEO, they even have a course on it. You can also check out Search Engine Journal.