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When you think about the types of content you can include in your marketing strategy, it can become quite daunting. However, if you create a plan to reuse, repurpose, and reformat any type of content you create, it’ll be a lot easier to meet the demands for enough content to be successful with content marketing.
It’s a good idea to start a blog even if you’re not a blogger. Blogging is the perfect way to generate traffic to your website based on the keyworded and niche-specific topic you post about. When you blog, remember that you want to focus on “why” and not so much on “how” because you want to sell the why.
This is not much different from blogging except that it’s in video form. Turn all your blog posts into videos and put them on YouTube and other popular sites. Today you can use Office 365 to record video voice-overs using PowerPoint.
Use more video in your social posts, in your text-based posts, and elsewhere to help explain and demonstrate difficult-to-grasp tasks; this can also help you with your content marketing needs. One idea is to host a webinar; and remember you can upload that to YouTube too.
Create an infographic for any highly data-centric blog post, vlog, or information that you want to share. Sometimes, showing numbers in a fun pictorial way makes more sense to the audience.
Case Studies and Interviews
This is an effective way to create more content that you can use as blog posts, vlogs, webinars, and more. You can even turn interviews into case studies, and turn those into eBooks and reports, and use portions in a white paper, and more.
eBooks, Reports, and White Papers
The format of this content is a lot more in-depth and complete than a single blog post. For this reason, these types of content should be behind an email form for download.
Checklists and Cheat Sheets
This type of content is awesome to include right in the text of your content via a link. Contextual links are amazing at helping you capture more email subscribers and can also be repurposed.
Mix up the types and forms of content you use so that your audience can learn the information you disseminate in the best way for themselves. Some of your audience will prefer video; others will like reading eBooks. By including a variety of content and repurposing and reusing content, you’ll be much more successful.