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If you want to be successful with search engine optimization, you must find a way to find more keywords and keyword ideas. After all, each page on your site should rank for a different keyword. No two pages should be created trying to rank for the same word. That means you need a lot of keywords to keep creating and adding content throughout the life of your business.
And if you want to learn more on how to do keyword research, you can check this post How to Conduct Keyword Research.
Here are 5 ways to research keyword ideas:
Google Search Predictive Ideas
When you go to regular Google search, you’ll notice that as you type a keyword, predictive ideas will populate in the search bar. These ideas are what people have searched for already, which is why they show up.
As you type, write down the suggestions and use those to inform the content you’ll create. Also, scroll down the page of search results and look at the bottom to find related searches to your search. Each of the ideas might be a good choice.
Google Trends is a website that helps anyone find what is trending in their area or niche right now. When you go to the page, you’ll notice that you can search for a topic, or you can start with an example. When you type in a term, you’ll be able to find out what’s trending in your area – including your country or even worldwide.
You can narrow it down further by looking at subregions or states and cities. This is amazing because you can find out in a few clicks what’s trending regarding your niche right in your own location. You can also segment the search further via time and categories, plus the type of searches such as news, shopping, YouTube, and Image search.
Install a Search Box on Your Website
A sneaky way to find keywords is to install a search box on your website. When you do that, you can see what the audience is searching for. You may need to differentiate between relevant searches and irrelevant searches. Even though it’s your audience searching, some people might not realize the search bar is only for searching your website. Most people type a question as a search when they do that; it gives you a perfect title for your next article.
Your Competition’s Website
Spying on your competitors is a great way to find more keywords. You can do this by joining their lists, following them on social media, reading their blogs, and looking at their products. But you can also use software like iSpionage.com. Just enter the URL you want to check, and it will give you an enormous amount of information.
It’s hard to remember that Google Search is not the only game in town. It would be best if you optimized for Google before any other search engine. However, the tools that Microsoft Advertising offers are free and useful. Just click the link above to find and download the intelligence. It’s free.
Using these ideas to help generate more keywords starts with a single brainstorming session. Create your “seed” words by merely studying your own website, finding the most popular content and products you already have, and writing down every keyword you think of to get started. Use those seed words as a start for searching on these other platforms.