Over 70% of potential customers choose whether to visit a business depending on the information they find online. So, your website is your biggest first-impression maker.
Disclaimer Note: This post contains affiliate or referral links to the products I recommend. I only recommend products I have tried myself and like. I may receive a small percentage of the sale at no cost to you.
The first thing you need is a secure, catchy URL that makes sense for your brand. And once your domain is ready, it’s time to build your website and make some big decisions.
If you don’t know what to use as your website address, you can use your first and last name. Your business will evolve over time and using your name can save time thinking of what kind of web address to use with your business or blog.
However, if you already have a website, remember that change is a constant in the digital world. Because of the ever-changing technology, increasing demands, the ever-evolving customer expectations, and the ongoing competitive environment, you need to update your website regularly.
Here are seven website must-haves to scale your business.
- An Intro Offer
Do you have an incentive to drive visitors to book their first service or to make them buy your product? If you don’t, it’s time to create one! And it should be the focus of your website.
It can be a freebie like a small ebook or report related to your niche or interest.
70% of website traffic is prospective customers who are checking out your products or services, and an intro offer can help them make a buying decision quickly.
Test and measure your web intro offer regularly. This will help you see what’s working and what needs improving.
- A Unique Design
The first thing that draws prospects to your website is how it looks and how it makes them feel. If you want to boost conversions, your website should be eye-catching and deliver a clear message to visitors.
Use images, graphics, and informative content that will make visitors explore more.
Overall, create a design that makes potential and existing customers feel welcome and valued when they land on any page on your site. Get a custom design that sets you apart from the competition and makes your brand memorable. So, avoid some out-of-the-box designs that a thousand other people have.
Bluchic has beautiful and affordable themes you can use for your WordPress website. They are also mobile-friendly designs.
Also test it on different devices because the color might appear slightly lighter or the font type used for text might be difficult to read with.
- Have a Mobile-Friendly Design
These days, it goes without saying that your website must be mobile responsive. Over 65% of website traffic is from mobile and if your site doesn’t work well on a smartphone, you’re losing a lot of customers.
In 2020, it’s time to start using accelerated mobile pages (AMP) if you haven’t already.
To avoid losing customers and generate more sales, you must have a responsive way to deliver to customers what they’re looking for in the shortest amount of time possible.
Again, do some tests, I’ve seen a lot of websites that are not mobile friendly and have to copy and paste the text on a Google doc to read it. Or the images would overlap on different areas of the website.
- Social Integration
So, how does a customer who’s never heard of you decide they want to do business with you?
You probably guessed it right: they try to find out if you’re a trustworthy business. So they’ll check online reviews, and they may ask their friends what they know about your brand.
Also, they’ll check your social accounts. Hopefully, you have a strong social media presence.
What happens if, for instance, a company has 10 Facebook likes, and they have nothing on their Facebook page except their logo? Will you do business with them? It does matter what Google or Yelp reviews say; few people will give their credit card information to such a company! It’s just not trustworthy.
So it’s time to engage actively in social media and boost your engagement. This will make your business credible. Integrating social media platforms into your website will boost your SEO, build your following across multiple social platforms, and boost your business’s social proof.
Maintaining a social presence across multiple social platforms will skyrocket your growth as long as you deliver high-quality content consistently.
It’s also important to have more than one different traffic source in case the social media platform crashes, is in maintenance mode, or your account gets suspended on there.
- Credible Content
To stop losing potential customers, offer and display content that builds trust and assures the capability of your company. Some content that serves this purpose include:
* Business/ industry accreditation badges, such as Google Partners and BBB
* Case studies
* Customer reviews and testimonials
* Notable accomplishments recognition, such as press releases and awards
* Social account links with reviews
It doesn’t matter whether you sell products on your website or not; if you collect any information, you must have an SSL certificate.
Also, you must use a dedicated server. Using a dedicated hosting makes your website load faster than if you were using shared hosting.
A shared hosting poses many risks to your website; for instance, you could be sharing an IP address with a porn or spam site. Many businesses have experienced drops in rankings and ultimately declining business because of this.
But if you are just starting out with your website, it should be okay to go with shared hosting. I have been with Siteground for over a year now and have had no problems with them.
- FAQs Section
Customers have many questions and concerns. As you receive feedback and hear concerns from customers via email, compile the most frequently asked questions into a list and give clear and concise answers.
Frequently asked questions mainly revolve around materials, ingredients used, shipping information, sizing, and cancellation or return policies.
You can eventually use this information to create a FAQ page or more content in the form of blog posts on your website.
If I’ve missed anything, let me know in the comments, and thanks for reading 🙂