Why you should add transcripts to media content

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Transcribing your media content can provide several benefits for you and your followers. It’s helpful and people will be pleased that there is another way to access your content that they’re interested in learning from and are more likely to stay and join your email list or share your content. It can even give your SEO a boost resulting in more traffic and better rankings in search engines.

Not everyone prefers to access media content on the web the same way as everyone else for various reasons. Some people are more of a visual learner than an auditory learner, some are hard of hearing, and some might not have the device or software to access your media content.

That’s why it’s helpful and useful to have transcripts or closed captioning for your videos, podcasts, and courses you may be offering.

Different learning styles.

There is more than one way in which a person can learn something, different learning styles, but I won’t go into detail on that. Maybe I’ll make a post on different learning styles in the future but for now, this is about the benefits of having transcripts.

Some people prefer to learn by reading and looking at diagrams, some watch videos that show a detailed step by step process of the subject, some listen to podcasts, and some like to learn by DIY.

You can also have your transcripts translated in other languages to help your readers who are from different parts of the world to learn and understand your content.

Hearing difficulties.

You need to remember that there are those with hearing impairment and that you’ll need to provide another way for them to access your content.

Videos and podcasts are becoming more popular these days but sometimes they don’t have transcripts or closed captioning with them which can be frustrating not being able to hear what the speaker is saying.

Improve your search engine rankings and bring more traffic to your website.

Another reason to have transcripts is that it can also improve your SEO (search engine optimization) which can help improve your rankings in search engines and bring more traffic to your website.

Search engine crawlers have difficulty indexing media content to their databases because they cannot see or hear as humans do. They won’t be able to understand what the content is about and will either ignore it or devalue it on the web.

Having transcripts will make it easier for search engine crawlers to index your content when it’s in HTML format.

This will give your SEO a boost in your rankings to get you closer to the first page where the most relevant websites are listed first. This is what you want to aim for with SEO to get more traffic to your blog or website.

How to transcribe your content

You can create transcripts yourself or hire someone from a freelancer website or a business that offers transcription services to create them for you.  

If you create them yourself it may take a long time. Creating transcripts is a time-consuming task and is not as easy as it sounds (I’ve tried it). It’s not just typing what you hear but using proper grammar and punctuation.

I like to use Temi to transcribe media content for both my business and clients. It’s fast and affordable, I paid a little under $4 Canadian for 30 minute audio content. When you get them though you will need to review them with the audio in case anything is missing or misspelled. It’s not 100% accurate but I still think it’s a great tool to use.

Repurposing Content

You can repurpose your transcribed content in more content and products to offer in your business. You can create an ebook, workbook, or some other product with them.

Do you use transcription in your business?